Designing a Brand Identity

The internet is a vast melting pot of design observations, methods and theories. Over the next few months we will start to search the net for great examples of design thoughts via a collaborative series of posts that 'share' the thoughts and opinions of others. 

The below link will take you through the rigorous steps involved in designing an identity. It's a great read and will help the novice as well as the seasoned professional. 

Enjoy: Designing a Brand Identity