CTR360 / NIKE 

Near-microscopic photo-realism. Explosive shards. Raining crystal droplets. Refractive prisms. A God-like boot. In short: we flexed every last creative and technical muscle we’ve got… combined… for this explosive video display for the product launch at Nike’s London flagship, online, and stores across Europe.
 
The book is being published next month and is being released simultaneously as an ebook, audio download, hardback and paperback, and physical copies will feature an interactive cover, which uses Blippar technology. 
 When viewing the cover through a smartphone or tablet, readers will be able to see an animated cover, and will also be linked to additional material such as author interviews and social media conversations. 

 Source: Design Week - Interactive

The book is being published next month and is being released simultaneously as an ebook, audio download, hardback and paperback, and physical copies will feature an interactive cover, which uses Blippar technology.

When viewing the cover through a smartphone or tablet, readers will be able to see an animated cover, and will also be linked to additional material such as author interviews and social media conversations.

Source: Design Week - Interactive