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Football is finally catching up.

With digital products [websites, apps] acquiring new technology and visual styles at a day by day pace, it’s amazing that one of the worlds richest sports have failed to keep ahead of the times. With most sites boasting limited visual advancements and very little in terms of responsive promising, Arsenal with the help of Ostmodern have finally decided to have a major visual and UX overhaul.

Lets hope the visual results off the pitch are a subliminal cue for the real long term Gooner goals [2nd paragraph notes from a fan].

Designing Thoughts + Creative Commentary

Ricardo Eversley

www.ricardoeversley.com

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ELECTRONIC ARTS

BE THE ONE BRAND IDENTITY

CLIENT: Skinny Pr/Electronic Arts

This brief needed an engaging visual identity to promote the annual Electronic Arts games festival Be The One. The final treatment was an Adobe Illustrator rendered representation of initial sketch work.