The consultancies say they both pitched initial concepts to 100% Design owner Media 10 based around the concept of balance.
Media 10 then asked them to work together on the branding, with Form developing the visual marketing and Thomas Matthews developing the look and feel and layout of the show.
Form worked with photographer Sara Morris and stylist Sandy Suffield to develop the campaign for 100% Design, which features different products from the show all stacked up and balancing on each other.
Source: Design Week
Art Direction / Design / Education
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